Brand Mission 

In our generation, the world is dominated by main-stream culture: Our style is restricted to a certain range of norms and formulas. To us, art and lifestyle should have no boundaries or formulas. We aim to provide lifestyle alternatives from the creativity & craftsmanship of the genius artists, and lead you into the creativity of designing your own way of living. 

About Us

HIDDEN GEN is a concept store for fashion, art, and design. We aim at gathering a new generation of talented artists and independent designers across the world. HIDDEN GEN is featuring creative pieces of fashion accessories, jewellry, and home decors from all over the world in hope of showcasing unexpected beauty, and igniting your life through exploring new and alternative creativity.

HIDDEN GEN is eager to support artists pursuing their dreams in the art and design world. We would like to grow, explore aesthetics, and seek independence together. Our team wants to introduce the concept of “Alternative Lifestyle & Wearable Art” through our products, with the goal of becoming a global brand that introduces the value of creativity with cultural diversity.

Customer service in English, Mandarin Chinese- "contact us"